"Marketing your company is a battle--a battle for air time, a battle for print coverage and, most of all, a battle for serious attention. Done with the war metaphor yet? To get down to the practical side of marketing your company on a guerilla level, we talked to Maia Haag, founder of I See Me! Inc., a children's book publisher in Minneapolis, Minnesota. In 1998, she wrote a book that could be personalized for every child. Her dilemma? Getting the word out on a limited budget.Haag, who used to conduct expensive marketing campaigns for General Mills, attacked her marketing on a local level first...."