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"Armed with an entrepreneurial spirit and help from her graphic-designer husband, Haag launched her My Very Own (www.iseeme.com) line of books in May 2000. Her first book is My Very Own Name, in which whimsical animals assemble a child's name letter by letter. She has since written a spinoff, My Very Own Fairy Tale and has celeb customers including Courteney Cox Arquette...."